HoD + Sonic Youth + Rem Koolhaas = Greenspace
Valencia, Oct 22nd-29th
Major
International Artists Launch Cultural Renewal Event in Valencia, Spain
Alongside
House of Diehl: Rem Koolhaas, Matthew Herbert, DJ Gilles Peterson, filmmaker Eduardo
Noriega, Sonic Youth, Anthony & The Johnsons, and more!
INVADE
THE STAGE
Not just another music festival. The Greenspace Valencia event—the first of a series around the world—relights a historic, passionate city through cultural and physical regeneration.
Over the course of a week that culminates in a spectacular 2-day music and arts festival, major international acts and artists team up with young Spanish artists, in design, music, and film, to reflect Valencia's emerging culture scene—globally. Rem Koolhaas will be working with design winners in the
creation of space. Sonic Youth jams with Enrique Moriente. House of Diehl invites Valencia's youth to "invade the stage" in a live Instant Couture performance that breaches the gap between spectator and star.
House of Diehl is the only non-music act performing on the main festival stage. Their 45-minute "fashion-meets-rock'n'roll" Instant Couture spectacle will go live to 5000 people in a Friday night bill headlined by Sonic Youth and Spain's Marlango.
VALENCIA,
10.28.05: A TIME, A PLACE, AND A PEOPLE CAPTURED IN STYLE
Instant Couture is a unique live performance where radical fashion is created in seconds—on members of the audience. A cultural portrait emerges through the process, and with it Valencia claims its place in House of Diehl's Global Style Tribes(c) project: a multi-year, multi-disciplinary creative mission to map the world's diverse cultures in style at the turn of the 21st
Century.
Greenspace
Valencia is the first in a series of Heineken events investing in the culture
of on-the-verge cities worldwide. The Valencia festival will take place in
disused grain warehouses on Calle de Juan Verdeguer. Following the event, the
warehouses will be further restored in partnership with the Council of
Valencia
to create a permanent home for new creative ideas. For information, visit www.heinekengreenspace.com
House
of Diehl is MJ Diehl and Roman Milisic. Their work has been seen in such arenas
as Gwen Stefani's Rich Girl video by David LaChapelle, and the Museum of Contemporary Art, MA. House of Diehl is the recent
winner of the Triumph International Fashion Award, 2004-5. For more information, www.houseofdiehl.com
Members of the press may apply to be flown to Valencia to witness the festival in person.
Press
inquiries, UK: Rachel Powlesland at Piranha-Kid, RPowlesland@Piranhakid.com
Press
inquiries, Spain: Prado at Actua, prado.promo@actua.com
Press
inquiries, USA: House of Diehl NYC, hello@houseofdiehl.com 212 358 8915