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OVERVIEW
Instant Couture is a city-specific event and fashioncollection - equal parts interactive performance, fashion show, and style lab. Upon arrival, guests mount the stage to undergo their "15 minutes" with a House of Diehl DJ of Style, who mixes Diehl design techniques, guests' unique personalities, regional artifacts and vintage clothing into Instant Couture, especially for them. Newly created "It" -girls and -boys walk the catwalk, past snapping paparazzi, as supermodels of the show. Everyone is a star.
TREND AS TIME CAPSULE
Each Instant Couture Collection represents the unique spirit of city in which it was created through the incorporation of native talent, materials and guests. The "collection" created is a Profile In Style of a specific time, place and people. Each city's Style Profile, captured in video and images, is displayed at every other city's show to promote cross-cultural awareness, understanding and communication using the power of fashion. The Instant Couture Experience creates and identifies "Style tribes" which transcend geographic and ethnic boundaries.
It's hoped that the findings of the GLOBAL STYLE TRIBES(TM) project will make a valuable contribution to the dialog on visual/style communication at the start of the 21st century.
ARTISTS
MARY JO DIEHL, founder and Creative Director of House of Diehl, is the originator of Instant Couture - she and HoD Director ROMAN MILISIC, create, cast, and produce each show; they choose the materials, and perform as chief Stylists.
"Fashion is self-expression. When words fail, this image of ourselves - our social skin - translates who we are across culture, creed, and color, instantaneously. This culturally relevant message, Style, is the combination of clothes and those that wear them. Style, this interactive art of fashion, is my medium: creating community; empowering people to express themselves (not cookie-cutter brand ideology); letting you wear what you mean. My Instant Couture experience is a new paradigm of interactive performance invoking Style to make social experiences fun, glamorous, creative, and more meaningful." -MJ Diehl
CAST
DJs of STYLE: are cast regionally for each show. Not just fashion people, they're visionaries from varied creative fields, chosen for their unique sense of style and wildly creative spirit. They receive a script of HoD techniques for Instant Couture creation.
PHOTOGRAPHERS & VIDEOGRAPHERS: Guests are filmed and photographed throughout show to underline the "Star-making" theme of the performance. The recorded artworks are displayed in future shows and museum exhibitions to connect time/place/people through fashion.
GUESTS: function as models of the show, and are the canvas/muse of the fashion-art.
MATERIALS
Regional artifacts—to give voice to the culture in which the "collection" is created.
Culturally relevant vintage & new clothing.
The unique personality of each guest.
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